The game maker has even registered a trademark for a possible post-FIFA future: EA Sports F.C.
“Gamers brought up on a diet of digital soccer would notice little change when it came to the playing experience,” Tariq writes. If the partnership falls apart, EA still has hundreds of separate licensing deals that allow it to use players, clubs and leagues from around the world. FIFA would like to license its name to other companies, while EA wants to use the FIFA branding outside the game, including for events like live gaming tournaments. Second, the two sides disagree on how exclusive the deal should be. FIFA earns about $150 million annually for its license - its single-most valuable commercial agreement - and is seeking more than double that. The games have made $20 billion over the past two decades. But after negotiations stalled on a new contract, EA is considering renaming one of the most popular video games of all time, Tariq Panja reports. German artist Aram Bartholl describes the role of the crate in first person shooters as ’a generic, duplicatable and locationless object.’. For millions of players, the soccer organization has become synonymous with the FIFA video game series. It’s been nearly three decades since FIFA, international soccer’s governing body, licensed its name to the video game maker Electronic Arts.
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